B2B: CAMPAIGNS & SPECIAL PROJECTS

QUANTENT: AN IMMERSIVE SATIRICAL BRAND EXPERIENCE

I conceived, designed, and produced QUANTENT — a fully realized satirical “AI-first content marketing company” website — in 10 days for $750 as a creative stress test.

The experience demonstrates rapid brand development, distinctive narrative voice, and full-stack execution across web, video, copy, and interactive elements. Built solo using AI-augmented workflows, QUANTENT showcases what's possible when strategy meets velocity.

What's inside:

  • Complete brand identity and website design

  • Satirical copy critiquing B2B SaaS marketing sameness and AI hype

  • A “three-minute” mystery hiding in plain sight for observant visitors to solve

  • Video content and interactive voice systems

  • Hidden puzzles, easter eggs, and plot twists

  • Full worldbuilding and character / narrative development

LinkedIn feedback included:

  • “The idea is genius, but the execution is *chef’s kiss*. This is the future of content marketing — in a good way.”

  • “Brilliant! B2B meets The Matrix meets Black Mirror. Nicely done!”

  • “Such a great example of a smart use of AI: it's clear these new tools empowered you, but it's also clear that this is your creative spark.”

  • “This is so creative! Just incredible work. A masterclass example in a new age of storytelling.”

Go: Experience QUANTENT

6SENSE: BDR APPRECIATION WEEK

Held every March, 6sense’s BDR Appreciation Week celebrates the oft-overlooked efforts of entry-level Business Development Representatives. I developed and oversaw a robust content initiative that included daily themed content drops, video interviews with experts, PDF training resources, profiles of BDR Award winners, and more.

I wrote the microsite’s content, resources and profiles, and led recorded video conversations with subject matter experts.

I also oversaw Social at 6sense at this time. With this content and social promotion, BDR Appreciation Week saw:

  • 163% YoY increase in LinkedIn impressions compared to the previous year’s program

  • 210% YoY increase in LinkedIn engagement

  • 4.9% engagement on content (compared to 1.27% average for tech industry)

Further, in the six months I oversaw Social for 6sense, the business experienced:

  • $22.2M of pipeline influenced by LinkedIn

  • 27% increase in LI page followers

  • 84% increase QoQ in LI impressions

  • 95% increase QoQ in LI engagement

6SENSE: LEVEL UP

I conceived this year-long “ABM 101” webinar series, as well as its cute retro video-game theme, its fictional world, and heroes and villains. I also wrote the microsite. Within two days of the site’s debut, 6sense received 500+ attendee registrations. Not long after, the campaign:

  • Generated 9,000 webinar registrants

  • Sourced $1.5 million in pipeline

  • Influenced $2 million in pipeline

Praise for Level Up on LinkedIn:

  • “This caught my eye because the branding is SO FUN. It’s such a unique approach to delivering webinars! It’s a unique design and delivery method for value-add content that's well targeted for their target audience.”

  • “Just wow! Major kudos! This is adorable and so fun!”

  • “An engaging gamified masterclass. B2B marketers, you must check it out!”

6sense: ‘DUMP YOUR DATA VENDOR’ CAMPAIGN

This campaign influenced $1.5M in pipeline in 60 days on a $12K creative budget, becoming one of 6sense’s most successful mid-funnel programs of the year.

I conceived and wrote this ‘90s-themed competitive takeout campaign that urged prospects to “dump” their current data vendor. The multi-channel experience included:

  • A working 1-800 hotline with guided meditations, breakup advice from celebrity soundalikes, and opportunities for callers to leave therapeutic voicemails

  • An infomercial-style video packed with ‘90s easter eggs

  • A themed landing page with a relationship quiz, breakup mixtape playlist, and dozens of pop culture references

LinkedIn feedback: "This. Is. So. Good." … "Hats off to the 6sense team for a memorable, sharable triumph" … "Can't...stop...laughing!"

Go: See the campaign

6sense: OUT OF SIGHT, (ALMOST) OUT OF TIME

This asset’s copy was expertly crafted by 6sense’s research team. I added a layperson-friendly introduction and two opening sections — “The Big Picture” and “A Closer Look” — that presented the report’s most important takeaways for time-pressed readers. I also developed and helped implement a successful 12-week content and promotional initiative that supported its release, including:

  • Pre-release signup incentives (bonus content and exclusive webinar) to generate interest and leads

  • Promotional plan generated 10+ podcast interview placements and other coverage with 6sense’s lead analyst

  • Established the report as a sustained lead-generation asset for over a year