B2B: STRATEGY & CONTENT

6sense: STRATEGY

As Director of Content Strategy, I led content operations for this B2B sales & marketing intelligence platform from September 2021 to July 2024.

What I built:

  • Transformed a content program that had flatlined for 4 months into a high-velocity production engine

  • Scaled the team from one (me) to five in-house writers plus freelancers

  • Created nearly 1,000 assets in 2.5 years

  • Led AI tool adoption (Writer, ChatGPT), reducing production costs 50% and saving 1,600 hours on content audits

Business impact:

  • Campaigns and content influenced/sourced millions in pipeline

  • Dramatically increased time on-site, organic traffic, and brand visibility

  • Created assets that remain the site's top converters

I regularly ideated, managed, and executed blogs, ebooks, guides, webinars, and campaigns — functioning as both strategist and hands-on creator.

6sense: Content

personally wrote and edited many of 6sense's highest-visibility assets, including thought leadership, educational guides, and campaign content. I reviewed and edited nearly every piece of public-facing content the company published.

Selected work:

MOTIONPOINT: STRATEGY

MOTIONPOINT: STRATEGY

As Senior Director of Content Marketing, I led content strategy and team operations for this B2B website translation and technology company from 2014 to 2021.

Business impact:

  • Content strategy drove 75% YoY new-logo growth

  • Tripled inbound leads

  • Improved brand awareness and search visibility

  • Built and managed a team of writers and freelancers

I developed integrated content strategies that aligned with demand gen, product, and sales — turning content into a primary growth driver for the business.

MOTIONPOINT: CONTENT

I wrote the company's highest-visibility content including blog posts, ebooks, videos, and infographics. I served as lead writer for the company blog and edited all public-facing content.

Selected work: