B2B: STRATEGY & CONTENT

6sense: STRATEGY

In very much a player-coach role, Hutch oversaw content strategy and the prolific creation, production and publication of cross-channel marketing material for this B2B sales & marketing intelligence platform.

He grew a team of one (himself) to a cadre of five in-house storytellers and two freelancers. He regularly ideated or directly managed many of the org’s blog posts, ebooks, long-form guides, and other assets. He was also a key creative force in several successful marketing campaigns.

This generated compelling results, including:

  • Increased Output: Transformed a content program that had flatlined for 4 months into an efficient machine. Hutch’s team created nearly 1,000 assets within 2.5 years.

  • Increased Discoverability: Successfully mapped content to business goals, resulting in dramatically increased time on-site, organic traffic, page rank, and PR coverage.

  • Cost Savings: Hutch’s team created measurably more content with 50% less time, effort and costs after he oversaw the integration of Writer and other GenAI writing tools.

  • And more

6sense: Content

Hutch also personally crafted many of the company’s highest visibility website, ebook, multimedia and campaign content. He reviewed and edited nearly every piece of public-facing content the org published.

Some noteworthy assets he wrote or was instrumental in the editorial process include:

TRAQ.AI: STRATEGY

Hutch provides brand narrative consulting, copywriting and content editing services to this technology startup. He also oversaw a reboot of the company’s brand voice, messaging and website. Afterward, Traq.ai experienced immediate improvement in organic search and lead generation.

LAMATIC.AI: STRATEGY

Hutch provides brand narrative consulting to this technology startup. His efforts bring clarity to the company’s value proposition, messaging and sales materials.

MOTIONPOINT: STRATEGY

Hutch oversaw a team of writers for this B2B website translation and technology company. He also drove the org’s content strategy. During his oversight of content strategy and production, MotionPoint’s new logo signings grew by 75%, inbounds tripled, and the company’s website ranked for 80+ keywords in Top 10 positions with some in #1 positions.

MOTIONPOINT: CONTENT

Hutch also personally crafted the company’s highest visibility website, ebook, and multimedia content. He was lead writer of the company’s blog. He also edited all of the company’s public-facing content.

Some noteworthy assets he wrote include:

MYXER: STRATEGY

Hutch oversaw the successful implementation of this mobile entertainment startup’s social media presence. He also developed and implemented a complementary blog strategy to drive additional site traffic via social engagement and organic search.

Contact Hutch

Biotech Startup: STRATEGY

Calliope Communications recently engaged Hutch to help develop a content strategy, ideate a library of content topics, and propose an implementation timeline for this healthcare software provider. The organization helps pharmaceutical companies improve the efficacy of their clinical trials using a groundbreaking AI solution.

ENDLESS ADVENTURES INCORPORATED: STRATEGY

Hutch assists this computer game startup with social media strategy, newsletter production and other digital marketing efforts. He also writes serialized fiction for the company's promotional materials.