BORNTOSHIP.
CONTENT STRATEGY • WORDS & COPYWRITING • FICTION & WORLDBUILDING• MAD SCIENCE • ETC. ETC.
Chris Hutchins (most folks call him “Hutch”) is a highly versatile content strategist, editor, writer, copywriter, experience designer and team leader with corporate go-to-market, creative agency and journalism experience. He uses nimble workflows to produce world-class content at scale.
In his role as a consultant, Hutch helps organizations make sense of their multi-channel content needs. He builds unique processes to support content and campaign ideation, creation and promotion. He uses a rigorous editorial review and revision process to up-level existing client content. He also helps clients with brand messaging and copywriting.
Hutch’s work has been covered by The New York Times, The Washington Post, NPR’s Weekend Edition, USA Today, Fast Company, TIME, The Verge and the BBC.
More to know:
Deadline-driven.
Highly collaborative.
Positive attitude.
Born to ship.
CONTENT STRATEGY
Hutch has 10+ years of experience as a content strategist and 20+ years in content creation.
He’s a seasoned editorial leader with extensive experience crafting narratives within the B2B, SaaS and technology sectors. He develops integrated strategies and brand stories that accommodate the needs of demand gen, product and sales.
Milestones from his recent projects include:
Transformed a content program that had flatlined for 4 months into an efficient machine, creating nearly 1,000 assets within 2.5 years.
SEO-driven content initiative earned #1 page rankings for 18 industry keywords.
Grew blog readership over 250%.
Created more content with 50% less time, effort and costs by integrating GenAI tools into production workflows.
WORDS & COPYWRITING
Hutch has written, or overseen the production of, a wide range of content types for clients including blogs, emails, ebooks, integrated campaigns, video scripts, analyst reports, animated shorts, novels and bleeding-edge immersive experiences.
His work has earned numerous awards, including a silver CLIO and an Ad Age Campaign of the Year award.
Some recent feedback on LinkedIn for an integrated campaign that Hutch conceived, oversaw and wrote:
“B2B marketing doesn't have to be boring. This is the best thing I've seen in a long time.”
“Loved this. Any firm bold and clever enough to inject tasteful humor into their messages gets my vote every time.”
“This is a campaign of my dreams! Incredible!”
FICTION & WORLDBUIDLING
Hutch also crafts immersive narratives, screenplays, novels and storyworld lore for companies such as 20th Century Fox, A&E, Cinemax, Discovery, FOX Broadcasting, Infiniti, Macmillan Publishers and Ubisoft. A longtime fiction storyteller, Hutch especially enjoys creating this stuff.
Praise for his personal and for-hire fiction:
“Impossible to put down.”
—Jeffrey Reddick, creator of Final Destination“This is the future of storytelling, and it’s a thrilling ride.”
—Anthony E. Zuiker, creator of CSI:“Hutchins takes the science thriller and pumps it full of rocket fuel."
—Jonathan Maberry, multiple Bram Stoker Award-winning author"Hutchins’ high-tech nightmares leap off the page and lodge in your brain like a literary headshot.”
—Scott Sigler, New York Times bestselling author“Breakneck storytelling at its absolute best.”
—Patrick Lussier, writer of Terminator Genisys, editor of Scream 1-3, director of Drive Angry
Go: Access numerous B2C projects via menu navigation