BORNTOSHIP.

CONTENT STRATEGY • WORDS & COPYWRITING • MAD SCIENCE

Now AVAILABLE FOR FRACTIONAL WORK

Hi. I’m Chris Hutchins. I build high-velocity content engines that drive pipeline — not just traffic.

I help Series A-C B2B SaaS companies differentiate through distinctive content strategy and breakthrough campaigns.

Recent results: $27.2M+ in influenced pipeline, 75% YoY new-logo growth, and an immersive satirical brand experience built in 10 days for $750.

I have 2-3 fractional slots open for Q1 2026. Let's talk.

Who I Am & How I Help

  • Highly versatile content strategist, editor, writer, copywriter, experience designer, and team leader

  • Corporate go-to-market, creative agency, and journalism experience

  • I help organizations make sense of their multi-channel content needs

  • I build unique processes to support content and campaign ideation, creation, and promotion

  • I use a rigorous editorial review and revision process to up-level existing client content

  • I assist with brand messaging and copywriting

  • My work has been covered by The New York Times, The Washington Post, NPR’s Weekend Edition, USA Today, Fast Company, TIME, The Verge and the BBC

  • I also have a background in immersive entertainment and narrative design for brands like Fox, Ubisoft, and Infiniti.

CONTENT STRATEGY

I have 10+ years of experience as a content strategist and 20+ years in content creation.

I’m a seasoned editorial leader with extensive experience crafting narratives within the B2B, SaaS, and technology sectors. I develop integrated strategies and brand stories that accommodate the needs of demand gen, product, and sales.

Business impact from recent work:

  • Influenced $22.2M in pipeline in six months through content and social leadership (6sense)

  • Drove $3.5M in pipeline with a year-long webinar series generating 9,000 registrants (6sense)

  • Delivered $1.5M in pipeline with a $12K campaign creative budget (6sense)

  • Drove 75% YoY new-logo growth through content strategy (MotionPoint)

  • Built QUANTENT — a complete satirical brand experience — in 10 days for $750

Go: B2B Campaigns & Special Projects
Go: B2B Strategy & Content

WORDS & COPYWRITING

I’ve written, or overseen the production of, a wide range of content types for clients including blogs, emails, ebooks, integrated campaigns, video scripts, analyst reports, animated shorts, novels, and bleeding-edge immersive experiences.

My work has earned numerous awards, including a silver CLIO, a Webby, and an Ad Age Campaign of the Year award.

Some recent feedback on LinkedIn for my work:

  • “B2B marketing doesn't have to be boring. This is the best thing I've seen in a long time.”

  • “Loved this. Any firm bold and clever enough to inject tasteful humor into their messages gets my vote every time.”

  • “This is a campaign of my dreams! Incredible!”

Go: B2B Campaigns & Special Projects
Go: B2B Strategy & Content

Let’s Work Together

I'm available for fractional content leadership, 90-day content transformations, and competitive campaign intensives for Series A-C B2B SaaS companies.

What I Offer:

  • Fractional Content Leader ($12k/month, 20 hrs/week)

  • 90-Day Content Transformation ($20k)

  • Competitive Campaign Intensive ($15k, 30-day sprint)

I have 2-3 fractional slots open for Q1 2026.

Email: wordherder1@mac.com
Phone: 954-531-7692
LinkedIn: linkedin.com/in/jchutchinswriter